Dimmatter

Dimmatter

Dimmatter is an urban clothing brand from Valencia, Spain that combines fair trade, with 100% ecological and sustainable fabrics.
The project involves the entire graphic design process based on the naming. It results in a modern brand, adapted to the new digital needs with a marked urban character.
The isotype consists of a geometric imagotype formed by angular lines and curves that add a more organic feeling.
It emulates the light emanating from a box in isometric perspective with three strokes that add dynamism and strengthens the design. The logo is made up of a sans-serif
typeface. Its structural lines provide organicity and support the logo.
This urban style is accentuated by the aesthetics of the website and the photography, and the clothing designs.