Interzoo Branding

Interzoo Branding

Interzoo is a spanish company that has traded products and accessories for all types of animals since 1950.
The brand pursues to delve deeper into its graphic identity and at the same time to update and consolidate its image.
Based on the logo, the values of the company and its target, four pets are developed in order to represent the main animal sectors: dogs, cats, birds and rodents.
Four characters were made to give flexibility to the brand. They can also be used for different purposes: online and offline.
The illustrations have a timeless style that allows their integration into the corporate identity in a short-medium term.
The personality of the pets is friendly, warm and neutral in order to reach the widest possible target.