Work experience

SENIOR DESIGNER ⟶ ASSOCIATE ART DIRECTOR
BBVA IMPLANT (TALENT&CULTURE AND CIB)

 

  • Elevated to Associate Art Director in BBVA CIB after successfully leading high impact campaigns for the bank.
  • Led creative strategy and visual execution from pitch to launch, driving a 15% increase in engagement on average.
  • Directed multidisciplinary teams across video, motion and digital design.
  • Managed junior designers, providing feedback, creative direction and design reviews.

Madrid, Spain

2021 – Currently

CREATIVE DIRECTOR − FREELANCE

 

  • Directed product launches and design for startups.
  • Developed brand guidelines, visual identities and art direction playbooks.
  • Collaborated with copywritters, video producers and developers to maintain cohesive brands experiences.

Valladolid, Spain

2020 – 2024

GRAPHIC DESIGNER

 

  • Designed websites, banners and marketing for different sort of clients.
  • Introduced the agency new brand identity and developed corporative manuals.
  • First contact with social media video edition for clients.

Valencia, Spain

2017-2021

GRAPHIC DESIGNER − THESAURUS & M.M. WINERY

  • Designed visual identities, packaging and marketing for different wine lines. Also rebranding projects.
  • Product photography and design of new wine catalogues.
  •  Development of new marketing formats to promote sales in restaurants, hotels and wine bars.
  • Gained hands-on experience in pre-press production, clients presentations and providers management.

Valladolid, Spain
2014-2016

Academic background

Barreira School of Art and Design.

Valencia, Spain

Master in professional illustration

 

TECHNIQUES

Graphic languages / Digital Illustration I and II / Digital Painting I and II / Vector Illustration / Silk-screen printing.

 

CONCEPT

Fundamentals / Press / Posters / Illustrated Album I and II / Comic I and II / Textile Illustration / Animation

 

CONTEXT

Calligraphy and lettering / Editorial design / Photography / Business management / Copyright / Portfolio / Self-publishing / Binding / Bookbinding

 

 

Oct 2018 – Jul 2019

660 h

University of Valladolid.

Valladolid, Spain

Degree in Industrial Design Engineering and Product Development.

 

– Project culture: ability to adapt creativity, methodological tools and acquired knowledge to solve different types of problems related to product development.
– Project management and innovation
– Apply and master cultural, technological and communication knowledge.
– Ability to analyze and apply the aesthetic values in a given product as a factor involved in the product as a factor involved in the demands, aspirations and identification patterns of the society for which it is designed.
– Ability to extract from aesthetics, humanistic knowledge and design history reflective and creative material for the design of new products.
– Ability to communicate in formal graphic and symbolic languages.
– Understand and apply knowledge of Quality
– Understand and apply the main theories of semiotics.
– Capacity for spatial vision and knowledge of graphic representation techniques, both by traditional methods of metric geometry and descriptive geometry, as well as by computer aided design applications.
– Understand and apply knowledge of Artistic Expression.
– Ability to project, visualize and communicate ideas
– Ability to design in response to the needs of the company, the market, society and users.
society and users. Marketing.
– Ability to understand three-dimensional space, the basic elements that occupy it and the relationships between them.
– Recognition of material-form-process-cost relationships.

 

 

Sep 2010 – Mar 2016

240ETCs

 

Skills training

Illustrated lettering: creativity and experimentation

 

A course by Alex Trochut , Designer, illustrator and typographer.

3 h

 

Illustration of dynamic characters

A course by Thomas Rohlfs , Illustrator

7 h

 

Typography and Branding: Iconic logo design
 
 A course by Quique Ollervides, Graphic designer: ink and pixel usher 

5 h

 

Designing graphic resources to enrich your brand


A course by Heavy , Design Studio

3 h

 

Designing to communicate

A course by Leire and Eduardo , Graphic Design Teachers

3 h